top of page

my approach
dESIGN FOR purpose & UNDERSTANDING

WHO I WRITE FOR

The same genetics topic can require a completely different approach depending on who's reading it.

  • High school biology student? Let's make something that's fun, engaging, and connected to the world. (Also, shhh, we'll likely hit some required science standards, too.)

  • Patients and families? Let's get you something that's clear, compassionate, and easy to navigate. Your biggest questions get answered first, with opportunities to explore more when you're ready.

  • Busy clinician? Could you use some concise, evidence-based resources that support conversations, decision-making, and fit into established clinical workflows?

  • The public? Well, that's not one audience. Sometimes the goal is to spark curiosity; other times it's to build trust, explain uncertainty, or help people make sense of new discoveries.

 

 

 

 

 

Three videos related to Precision Medicine, three very different approaches based on audience and goals.

​​

WHAT I CREATE

Most of my work lives in digital spaces, where thoughtful design can make health and science feel clear and approachable, even exciting.​

I think well beyond what words land on the page. I consider how information is organized, how people move through it, what questions they'll have next, and what they'll need to remember after they leave.

I've worked on websites, interactive experiences, educational games, videos, decision aids, informed consent materials, educator guides, and more. Whatever the format, my goal is the same: create content that's accurate, audience-centered, and genuinely useful.

Guided, progressively challenging activities and open-ended exploration each support

different learning goals.

 

WHO I WORK WITH

My favorite way to design is together.​

I've led science writing teams and curriculum development on projects both large and small. Along the way, I also had the opportunity to write a number of grant proposals (from foundations to federal) and serve as Principal Investigator on a multi-year NIH-funded R25 SEPA project, Genetics at Work.

I've enjoyed projects that brought together researchers, clinicians, educators, instructional designers, artists, developers, animators, evaluators, and community members. In fact, those collaborations are what led to the work I'm the most proud of - the ones where experts from different backgrounds came together to build something none of us could have created alone.

Screenshot 2026-07-21 112047.png
Screenshot 2026-07-21 113948.png
bottom of page